It is sometimes the case that students, who attend a four-year university, choose a major they are not exactly excited about. Maybe they have no idea what career path interests them. Or, maybe they feel like it's the easiest route to graduation. I chose to major in communication, with an emphasis in advertising. Not because... Continue Reading →
Marketing Yourself: How to Use Your Personal Brand to Your Advantage
By Nia Saunders What is a brand and why is it important? In the marketing sense, companies use branding to establish and personalize their reputation and goods or services they might offer. The same strategy is implemented when one creates a personal brand for themselves. A personal brand is something that every person has. It... Continue Reading →
Millennial Unemployment in America
By Nia Saunders “We’re hiring…kind of.” It’s the ultimate American vision. After graduating high school, attending college and achieving a degree, the dream is to find a comfy job that can support oneself and a middle-class lifestyle. However, this is not always the case for college graduates now. More than just a diploma is being... Continue Reading →
Millennials vs. the World: the Generation Gap and why it is so Important
By Nia Saunders The term “Millennials” was first used by William Strauss and Neil Howe in a book called, Generations: The History of America’s Future, 1584 to 2069. Also referred to as Generation Y, the Millennial generation is generally accepted as the population whose birthdates range from 1980 to 2000. Some of the world’s most... Continue Reading →
Pay vs. Purpose
Recruiter: Why do you want this job? Candidate: Because I like to eat. Anecdotally, I've heard that Millennials look for a purpose in the work that they do. And unlike the generation(s) before them, working for a paycheck is less important. Speaking as a Gen-Xer, I can tell you that I do work for my... Continue Reading →
No more Resumes!
I want to get to the point...why do we continue to use resumes? Admit it! No one looks forward to writing or reading resumes. Am I right? However, in the world we live in, they tell us it is absolutely necessary for employers to be able to weed out the vast majority of applicants that... Continue Reading →