By Nia Saunders What is a brand and why is it important? In the marketing sense, companies use branding to establish and personalize their reputation and goods or services they might offer. The same strategy is implemented when one creates a personal brand for themselves.  A personal brand is something that every person has. It... Continue Reading →

By Nia Saunders  “We’re hiring…kind of.” It’s the ultimate American vision. After graduating high school, attending college and achieving a degree, the dream is to find a comfy job that can support oneself and a middle-class lifestyle. However, this is not always the case for college graduates now. More than just a diploma is being... Continue Reading →

By Nia Saunders The term “Millennials” was first used by William Strauss and Neil Howe in a book called, Generations: The History of America’s Future, 1584 to 2069. Also referred to as Generation Y, the Millennial generation is generally accepted as the population whose birthdates range from 1980 to 2000. Some of the world’s most... Continue Reading →